The Subconscious Science of Design

simply put, what needs to happen with green energy, with clean energy, is that we need to make it hip. this is possible. let me make the comparison to the current boom in organic foods trend. people need to be aware of the absolute necessity of cleaner energies, and subsequently, how to get their hands on it, even though its invisible. for all the people out there buying cage free organically fed chicken eggs, these folks need to have access to more wholesome alternatives for energy. i'm talking target market people. who needs to make this happen? DUH. stop waiting around for the federal government to take the leap, because its clear they're not taking big steps. fact of the matter is, society as a whole is procrastinating! we need MORE word of mouth / blogger powered / gadget powered / take no prisoners style advertising to generate interest. we need every project we do to utilize sustainability, and we need our design and our product designs to reflect the elegance and importance of sustainability. we need corporate tech giants like IBMto step up to the plate and start taking care of the back end! and we need other companies with new found reputations of "hipness" like Apple to start backing us up! we need data visualization - a way to visually embody the problem, and offer SOLUTIONS! POSITIVE SOLUTIONS THAT ARE ABSOLUTELY FABULOUS!

in reverse news:

"The only thing we have to fear, is fear itself!"

frankly, i think a more relavant way to say it is:

"Its not that bright, that our strength is really fright."

so what good does spreading doom & gloom do us? I have no idea, but frankly i find fear based distribution of information regarding this particular topic rather paralyzing, and frankly paralysis and action are each other's antitheses. that being said let me reiterate:

"a way to visually embody the problem, and offer SOLUTIONS! POSITIVE SOLUTIONS THAT ARE ABSOLUTELY FABULOUS!"